Business Agility for a Competitive Advantage in the Middle East’s Evolving Markets

With ICT investment and digital transformation efforts growing across the GCC, driven by initiatives like the ‘We are the UAE’ 2031’ Vision, many organisations still face challenges with legacy systems and rigid processes. As we move beyond a quieter-than-expected summer in the UAE, it’s worth reflecting on how businesses in the region can build resilience and agility through digital transformation, especially in today's uncertain economic landscape.

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Business Agility, Agile Transformation rebecca hudson Business Agility, Agile Transformation rebecca hudson

Are we stuck in 'change' inertia? 

Are we stuck in 'change' inertia?  Reading through 2022 & 2023 reports from the Business Agility Institute, I was struck by a recurring theme: the top challenges companies face in their business agility journey have remained consistent over the last five years.

This could be seen as a grim reality. However, the new challenges highlighted in the 2023 report reveal that we're making progress, even if it’s not always apparent.

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