BFSI: Digital Transformation for Mashreq Bank

BFSI: Digital Transformation for Mashreq Bank

Mashreq Bank, a leading financial institution in the UAE, embarked on a digital transformation to enhance their online retail banking experience, aiming to meet the growing expectations of tech-savvy customers.

Our Lead Enterprise Agile Coach (EAC) led the project to replatform Mashreq’s digital retail banking products using Sitecore, delivering a highly personalised customer experience. Despite COVID-19 challenges, the project was completed within five months.

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Utilising Agile for an Award-Winning Consumer Website for BMW

Utilising Agile for an Award-Winning Consumer Website for BMW

Objective: Enhance the experience of purchasing an Approved Used BMW. Utilising Agile delivery with a Scrum framework, our Agile Delivery Director oversaw a dedicated, retained team focused on continuous improvement. This was a delivery driven by data analytics to refine the user experience continuously.

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