Utilising Agile for an Award-Winning Consumer Website for BMW
Agile Methodology, Scrum Framework, Data-Driven Decision Making rebecca hudson Agile Methodology, Scrum Framework, Data-Driven Decision Making rebecca hudson

Utilising Agile for an Award-Winning Consumer Website for BMW

Objective: Enhance the experience of purchasing an Approved Used BMW. Utilising Agile delivery with a Scrum framework, our Agile Delivery Director oversaw a dedicated, retained team focused on continuous improvement. This was a delivery driven by data analytics to refine the user experience continuously.

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