The pitfalls of doing Agile versus being Agile

Rebecca provides her tactics for shifting the needle. She recommends not to simply ‘do’ Agile but encode Agile into the DNA of your team. Companies in the UAE are hungry for transformation across their digital ecosystems. There is a significant point of failure which is about the perception that an organisation is Agile, when the reality is that they are ‘doing’ Agile but not truly being Agile.